Last year, many people got their first glimpse of Hyundai's new Genesis luxury sedan as the Giants beat the stuffing out of the Patriots during Superbowl XLII. Pleased with the results of that effort, Hyundai is coming back to the big game, this time with the Genesis Coupe. Outgoing creative agency Goodby, Silverstein & Partners is handling two 30-second commercials featuring Hyundai's sporty new rear-drive two door. While the agency change has raised some eyebrows, Hyundai insists that it will continue to work with Goodby for quite some time, even as it transitions creative duties to World Marketing Group, already handling media buys for the automaker. We'll have to tune in for all four quarters to see if the jilted ad folks mailed it in, but judging from the quality of Goodby's work on the Genesis Sedan - and the target-meeting 8,000 units sold - the pigskin-centric effort will likely meet with success.

Hyundai's all-new Genesis sedan made yet another smashing impression as it pulled-off perfect 5-star ratings in recent U.S. government testing conducted by the National Highway Traffic Safety Administration. The Korean luxury vehicle was sent into a fixed barrier at 35 mph with two crash dummies strapped inside. Once the dust settled, instruments revealed both front seat passengers would have had less than a 10 percent chance of injury -- results earning 5-star ratings. Front and rear seat side impact testing revealed a low probability of injury as well, also earning the car 5-star ratings. In NHTSA rollover testing, the Genesis exhibited less than a 10 percent chance of rollover, again placing it among the top performers in that category. The admirable crash test scores earned by Hyundai's first venture into the luxury segment are sure to give the competition even more sleepless nights, especially considering all that luxury and safety starts at just $33,000.

Remember: When traveling to faraway locales, always have your camera. A reader by the name of Steve did just so and was rewarded with some pictures of Hyundai's latest and greatest models. Why, you may wonder, was the Korean automaker testing these vehicles? They were likely undergoing high elevation testing, as they were snapped on Mount Evans in Colorado. The Mount Evans Scenic Byway, leading to the summit overlook, is the highest paved road in North America (thanks, Wikipedia!).

There's plenty to see here. We've all seen the Genesis Coupe before, but not in yellow, and it looks good. The Portico doesn't really get the blood boiling, but it could turn into an important Edge\Traverse fighter for the Koreans. Perhaps the most interesting car here is what appears to be a heavily disguised Equus sedan. Being that its covered head-to-toe, we had to look closely to spot the rear fender bulge which seems to identify the car. Update: As our readers have pointed out in the comments, this appears to be the new Kia based on the Hyundai Azera.