Showing posts with label emirates. Show all posts
Showing posts with label emirates. Show all posts

Gulf Partner: Renault's Persian-market, Maxima-based Safrane

Gulf Partner: Renault's Persian-market, Maxima-based Safrane
The Persian Gulf is fast becoming a demanding market for luxury automobiles. So demanding, in fact, that some automakers have begun creating special models just for consumption there. Just days ago we brought you news that Rolls-Royce, having already shipped a golden Drophead Coupe for one special customer, was launching a limited edition Phantom saloon called the Peony edition.

This, however, is not a special Rolls-Royce. We won't list all the ways in which it isn't a Roller, but will save your time and ours by listing instead what it shares in common. It's a luxury sedan, and it's made specially to be engulfed by the Gulf market. That's about it. The Safrane nameplate was previously used for Renault's lackluster flagship sedan, replaced by the reviled Vel Satis in 2000. So what is this exactly that has revived the name? A rebadged Samsung SM5, essentially. That vehicle is produced in an 80.1% Renault-owned joint venture in South Korea. If you're noticing some similarities with our own Nissan Maxima, you've got a keen eye, as it shares its platform with the last-gen Maxima as well as the Nissan Teana (itself available only in the Asian market).

Rolls-Royce creates special Peony edition Phantom for UAE

Rolls-Royce creates special Peony edition Phantom for UAE
Wealthy customers in the United Arab Emirates seem to have a penchant for special editions of the most expensive luxury saloons. As if it wasn't enough to get the Maybach Landaulet revealed right there on their home turn, one Arabian customer recently ordered a custom gilded Rolls-Royce Drophead. Now Rolls-Royce has followed up with a special edition of its Phantom limousine targeted specifically for the UAE.

Called the Peony edition, the bespoke Phantom borrows its name from the indigenous Asian flower that symbolizes royality in ancient Oriental culture. The car features a special two-tone pearl blue exterior and Seashell interior, emblazoned with the peony floral motif. It even comes with a complementary bottle of perfume specially crafted by Emirate fragrance specialist HIND. The special edition was created by the Rolls-Royce Bespoke Program, which does the bulk of its business with Middle Eastern customers. No word on how many will be built or how much it costs, but if there was ever a case of "if you have to ask, you can't afford it", this is it.