Last September we told you of Volkswagen's plan to overtake Toyota in global sales by 2015. Some Autoblog staffers giggled at the prospect. That was before Toyota reported a 39% drop in profit and began writing down leases, and long before today's news of the Japanese automaker reducing its sales goal for 2009 by almost 7%. Instead of the 10.4 million vehicle sales it predicted for 2009, Toyota says it now may only sell 9.7 million.
While 7% may not sound like a big reduction, consider that Toyota has seen steady growth since its founding in 1934, and any drop is a big deal. Last month, Toyota reported an 18% drop in sales from last July, while VW posted a 4% drop. If those sales rates continue, VW's goal of total domination should be much easier to attain.
Showing posts with label automotive sales. Show all posts
Showing posts with label automotive sales. Show all posts
Toyota cuts sales forecast almost 7%
Thursday, August 28, 2008 at 12:28 PM Posted under Tags : automotive sales, AutomotiveSales, toyota, toyota sales, ToyotaSales, volkswagen sales, VolkswagenSales, volkswgen
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