Chrysler has unveiled a few plans for the future and, rather than using past successes to carve the path, will adapt its course according to the changing market. While speaking at the recent Western Automotive Journalists' dinner, Chrysler President Jim Press touched on the need to generate brand identity amongst Jeep, Dodge and Chrysler. While each brand currently has a core theme, Jeep – off-road, Dodge – volume and performance, Chrysler – affordable luxury, there have been many recent deviations, such as the conglomeration that is the Jeep Compass. Press hopes to put an end to that trend and focus the company's aim at the automotive enthusiast. Toyota can keep the automotive appliance title, Press wants Chrysler to appeal to drivers rather than consumers.

Nevertheless, actions speak louder than words and Press backs up his claims through the current curtailing of vehicle production and the scheduled release of seven new vehicles come 2010. Like other manufacturers, Chrysler is aggressively pursuing alternative powertrain configurations, particularly electric drive. In case no one has noticed yet, 2010 will be a big year for the American automotive industry. It will be the point when the roller coaster ride reaches its end and some folks end up with motion sickness while others get a rush of adrenaline. Hopefully Chrysler can find themselves in the latter category.

Employees at Jeep's factory in Toledo, Ohio reported back to work this week after two months of mandatory downtime. The good news is that they still have their jobs; the bad news is that they've been told to expect another four weeks off before the end of the year. This time, however, the shutdowns will be scheduled in week-long intervals instead of covering an entire four-week period. The slowdown of SUV sales has been widely covered and the Jeep brand has not been immune, including its bread-and-butter Wrangler model that had proven extremely popular a short while back when the first-ever four-door version was unveiled. Of course, back then gas was below $3 a gallon. Besides the Wrangler, Jeep also makes the Liberty and Dodge Nitro at the Toledo plant.

We weren't really sure what direction Jeep was heading when it introduced the Compass in 2007. Built on a shared platform with the Dodge Caliber, the Compass goes against what we normally think a Jeep should be – rugged, tough, capable, and... well... square. The departure from classic Jeep styling hasn't received rave reviews, and the interior has been a source of complaints, as well. Does the Compass deserve the criticism it's been receiving? We aimed to find out and secured a 2008 4x2 Sport model for the Autoblog Garage.