Russia Report: GM retailer deals with increased demand, limited supply

The Genser General Motors dealership in Moscow is in an enviable – if not frustrating – position. The outlet moves between 600 and 900 vehicles each month. But if supply could keep up with demand, the dealer's director of sales, Nataliya Ignatova, insists they could sell around 1,200 vehicles per month during the busiest sales season.

The dealership peddles the General's biggest brands – Opel, Chevrolet, Saab, Cadillac and HUMMER – with varying levels of success. Chevy and Opel are the biggest sellers, with the Lacetti and Aveo leading the charge, followed by the Opel Corsa and Astra, which are quickly becoming a popular choice among Russia's youth. However, GM's luxury brands only account for between four and six percent of the dealership's monthly sales... for now.