Painful Play: Audi develops free A4 racing game for iPhone

Audi feels that its customer base is smart, sophisticated and tech-savvy, which is why it should love a well designed game for the iPhone that features the 2009 Audi A4. Note the well-designed bit, because that's key. Audi had Denver's Factory Design Labs whip up a driving game that uses the iPhone's accelerometer as a way to steer the new 2009 A4 through slalom courses. The German automaker boasts that development took just two weeks, though after trying the free download ourselves, we think Audi might want to keep that quiet. Game development normally takes much longer - think years - so the two-week gestation of the "Audi A4 Challenge" is rather apparent. In a word: craptacular.

The top-down graphics are boring, and controlling the vehicle might unintentionally accelerate the iPhone right out of your hands. Adding further frustration is speed control that's got two extremes; the scale equivalent of 35 mph, or stopped. While the game is free, it's not worth the time you'll waste. Perhaps they should let the MMI guys have a crack at it?