Nissan to take on domestics with commercial truck in 2010

Sensing the ripe market opportunity, Nissan will start producing various light-commercial and medium-duty trucks in 2010. The targeted segment is currently dominated by Ford and GM, where the miscellaneous cabs and frames are used to produce such vehicles as dump trucks, tow trucks, and school buses. Now, Nissan wants a piece of the pie. Larry Dominique, Nissan's VP of product planning, wouldn't disclose details right now, but he did say that a handful of new products will be needed to satisfy the new commercial truck dealers – and Nissan is more than willing to oblige. Joe Castelli, the former director of Ford's commercial trucks (and now a VP of commercial trucks at Nissan), said the Japanese automaker will be pulling from their global stable of commercial components (branded Atlas and Atleon in other markets) to quickly adapt them for the U.S. market. Nissan's official commercial truck plans will be announced in January at the Detroit Auto Show, and we'll be there to judge reactions.